Senior Marketing Operations Manager

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $140,000
Job Title: Senior Marketing Operations Manager

As a Senior Marketing Operations Manager, you will play a key role in driving business objectives and scorecard targets through the delivery of PEXA's marketing plan. This hands-on role is responsible for ensuring marketing initiatives are aligned to business priorities, acting as a customer champion to validate that experiences journeys for each customer segment (whether existing or emerging) are optimized and consistent across channels and products.

Key Responsibilities:
  • Drive go-to-market strategy for product launches, including audience definition, positioning, messaging, and value propositions
  • Plan and deliver integrated campaigns across digital, content, events, and other channels, ensuring alignment to commercial targets
  • Partner with Product and Sales to ensure teams are enabled with the right messaging, tools, and collateral
  • Lead campaign orchestration; brief and direct content, creative, web, and automation specialists to bring campaigns to life
  • Balance priorities between driving demand and supporting retention, feature launches, and adjacent products
  • Monitor performance and optimize, using analytics and insights to refine campaigns and report outcomes to the leadership team
  • Ensure consistency of our brand across campaigns, creative, content, and digital touchpoints and contribute to evolving how we are positioned in market
  • Play a key leadership role within the marketing team, acting as a senior partner to the Head of Marketing
  • Partner with other cross-functional teams including Customer Operations, Risk, Legal, and Tech
  • Champion marketing initiatives and successes across the organization
What You'll Bring to the Table:
  • 5+ years' experience in marketing, with a strong background in product marketing, brand, and digital
  • Strong customer-centric mindset with experience delivering multi-channel marketing campaigns
  • Demonstrated people leadership experience, with ability to mentor and develop team members
  • Proficiency in digital analytics, reporting, and deriving actionable insights
  • Excellent project and campaign management skills with a track record of successful delivery
  • Strong written and verbal communication skills with the ability to create impactful presentations and documentation
  • Commercially astute with a growth mindset and positive energy
  • Ability to manage multiple stakeholders and influence outcomes in a fast-paced environment
  • Motivated to solve problems and achieve the best outcomes for customers, the business, our people, and the industry
  • Bachelor's degree in Marketing, Business, Communications, or a related field
Benefits:
  • Quarterly wellness days to recharge
  • Four weeks workcation per year - work from an approved country
  • Take the opportunity to purchase up to four weeks additional annual leave per year
  • Learn from the best and upskill with PEXA Academy certifications and grow your career
  • Our commitment to our people and a better future
About Us:

We want you to embrace your best self each day, creating an environment where everyone can contribute and participate, so that every person can reach their full potential. We want our people to feel equally valued, supported, and celebrated. With market-leading benefits that make a difference, we're committed to supporting individuals, families, and carers. Your culture, gender, sexual orientation, language, and other attributes make you unique. We couldn't be prouder to have a team that reflects the richness of our wider community.

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