Campaign Delivery Manager

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $120,000

About our team

We help individuals make every day simpler, easier and more rewarding.

Through our network of partnerships with nationally recognised brands, we enable people to get more of what they value beyond the checkout.

Role Overview

The Campaign Specialist is responsible for delivering end-to-end execution of targeted partner campaigns across owned digital channels. They focus on personalised email marketing using tools like Adobe Campaign and Braze.

Key Areas of Responsibility

  1. Campaign Planning & Briefing
  • Liaise with stakeholders and partners to create clear campaign briefs
  • Confirm objectives, target audiences, offer construct, and timing
  • Ensure campaign requirements are clear, feasible, and aligned with business goals
Targeting & Segmentation Setup
  • Build and validate campaign targeting logic (Adobe Campaign)
  • Collaborate with partners and data teams where needed to define audience rules and exclusions
  • Ensure compliance with data privacy, opt-outs, and targeting guidelines
Campaign Execution
  • Liaise with Studio on creative development
  • Build personalised emails using Braze, including dynamic content and logic
  • Apply templates, copy, offers, and images as per campaign brief
  • Coordinate with Legal team for review and approval
  • Conduct QA to ensure campaign accuracy across content, audience, tracking and rendering
Campaign Analysis & Optimisation
  • Schedule and launch campaigns, ensuring deliverability and send-time requirements are met
  • Monitor campaign performance and flag any delivery or tracking issues
  • Document key metrics post-launch and assist in reporting where needed
Partnership Management
  • Work with partners and internal teams to resolve campaign or partner-related issues

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