Chinese-Speaking Student Recruitment Specialist

6 days ago

Sydney, New South Wales, Australia beBeeCareer Full time $64,320 - $69,360

About SCOTS English College

SCOTS English College is a leading provider of high-quality English language education. We take pride in fostering a diverse and engaging learning environment that supports student success.

Role Overview:

Key Responsibilities:

  • Develop and implement targeted recruitment strategies for Chinese-speaking markets.
  • Manage and optimize Chinese social media campaigns on platforms such as Rednote, WeChat, and TikTok to generate student leads.
  • Engage with prospective students and education agents through online and offline marketing initiatives.
  • Represent the institution at education fairs, events, and seminars.
  • Build and maintain strong relationships with education agents, schools, and industry partners to increase student referrals.
  • Provide accurate information about courses, visa procedures, and enrollment processes.
  • Track and analyze marketing campaign performance metrics to enhance recruitment strategies.
  • Collaborate with the marketing team to create promotional content tailored for the Chinese-speaking audience.

Essential Requirements:

  • Fluency in Mandarin and English (both written and spoken) is required.
  • Proven experience managing Chinese social media platforms (Rednote, WeChat, TikTok) for marketing and recruitment purposes.
  • A good understanding of international student recruitment trends and the sector or willingness to learn.
  • A bubbly, outgoing, and go-getter personality with exceptional interpersonal and communication skills.
  • Ability to build and nurture relationships with prospective students and education agents.
  • Experience in organizing and attending student recruitment events and education fairs.
  • Excellent customer service and sales skills, with a target-driven approach.
  • Strong organizational and time-management skills, with the ability to multitask and meet deadlines.
  • Knowledge of Australian student visa requirements and education pathways is a plus.

Why Join?

Work with a passionate and supportive team in a dynamic, multicultural environment.

Opportunity to expand your career in the international education sector.

Competitive salary with performance-based incentives.

Hands-on experience managing global marketing campaigns and engaging with international students.

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