In-Store Marketing Strategist

6 days ago

City of Greater Dandenong, Australia Baby HQ Pty Ltd Full time

A dynamic opportunity awaits an experienced Retail Brand Manager at Baby Bunting, where you will play a key role in driving in-store marketing and communications strategies. With a focus on enhancing customer experience and driving sales, you will work collaboratively with cross-functional teams to deliver outstanding results.

Key Responsibilities:

In-Store Communication Strategies

  • Develop and implement effective communication strategies that meet business objectives and drive sales growth.

POS Materials Management

  • Design and deploy Point-of-Sale (POS) materials, ensuring consistency with brand guidelines and messaging.

Ticketing Process Management

  • Oversee the entire ticketing process, from concept to completion, working closely with internal stakeholders and external vendors.
  • Drive innovation and process improvements to enhance efficiency and reduce costs.

Collaboration and Creative Input

  • Contribute to the development of compelling visual content that engages customers and promotes the Baby Bunting brand.

Quality Standards

  • Maintain high-quality production standards for all print and digital assets within stores, ensuring excellence in every detail.

Store Operations Coordination

  • Partner with Store Operations to ensure seamless execution of marketing campaigns and communicate effectively with store staff.

Retail Signage Maintenance

  • Ensure accurate and timely maintenance of retail signage, reflecting brand and marketing objectives.

Project and Campaign Management

  • Manage multiple projects and campaigns simultaneously, balancing deadlines and resources to achieve successful outcomes.

Vendor Relationships

  • Nurture strong relationships with vendors to secure high-quality, cost-effective outputs for all marketing assets.

Performance Monitoring and Analysis

  • Track and evaluate the performance of marketing initiatives, providing actionable insights to inform future strategies.

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