Marketing Innovation Leader

1 week ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $102,170 - $114,610
Job Title

We are seeking a skilled Digital Marketing Specialist to lead our innovative digital campaigns and drive success in a dynamic environment.

About the Role
  • The successful candidate will plan, activate, and measure digital campaigns across websites and social media channels, creating landing pages and templates, coordinating paid social, and rolling out technical updates and optimisations.
  • They will coordinate and implement digital updates (copy, landing pages, forms, online surveys, events) to support our marketing strategies and business objectives.
  • Manage and execute digital campaigns, guide SEM requirements, and coordinate digital assets.
Your Key Accountabilities
  • Coordinate and implement digital updates to support key marketing strategies and business objectives.
  • Manage and execute digital campaigns, guiding SEM requirements and coordinating digital assets.
  • Support the rollout of technical functionality development/expansions and conduct campaign performance benchmarking.
  • Track and report on digital campaigns to enhance user experience and trading ROI.
Requirements
  • Bachelor's degree in Marketing, Digital Marketing or Communications.
  • 5+ years of experience in Digital Marketing or Campaign Management.
  • Solid foundation in digital marketing channels, insights, and optimisation.
  • Strong analytical skills with data analysis tools like PowerBi, Hotjar, GA4.
  • Excellent communications and interpersonal skills.
About Us

We provide safe, secure, and connected independent living communities with active and social lifestyles close to essential services and amenities.

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