Digital Analytics Specialist

3 weeks ago


Richmond, Australia carsales Full time

We are seeking a highly skilled Digital Analytics – Implementation Specialist to join our team at carsales. This is an exciting opportunity to be a key part of our transformative journey and make a significant impact on our business.

Main Responsibilities
  • Act as the key subject matter expert, advising data customers on optimal data points for collection and implementation, based on their needs.
  • Lead and evolve the development of implementation practices to enable fit-for-purpose digital data collection, supporting incremental growth and expansion of data utilisation across the carsales business.
  • Identify web and app data collection requirements based on key use cases, and contribute to the development of feasible measures of success.
  • Manage end-to-end implementation of data collection to designed specification, enabling carsales to record and act upon user behaviour, traits, and personas.
  • Assess and bring perspectives on emerging digital analytics technologies, with a focus on applicability to carsales and delivery of commercial success.
Requirements
  • Demonstrated inclusive and interpersonal attributes, aligning with our behaviours.
  • An all-of-business ownership mindset, with high levels of personal integrity and accountability.
  • Strong organisational and prioritisation skills.
  • Able to lead the elicitation of data requirements from non-technical audiences, produce technical solution design and implementation specifications, and collaborate with developer teams.
  • Knowledge of data collection and tracking practices within native mobile app environments is highly advantageous.
  • Demonstrated expertise in digital analytics platforms, tag management systems, and data collection technology.
  • Knowledge or experience of data collection to support A/B testing and experimentation platforms, or Marketing Automation platforms, is advantageous.
About carsales

We are an equal opportunity employer, proud of our diverse and inclusive workplace. We encourage everyone to apply, and offer flexible working options, including part-time work. We are committed to responding to every job applicant, and require successful candidates to undergo a National Police Record check and have full-time Australian working rights on an ongoing basis.



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