Strategic Product Marketing Specialist
2 weeks ago
This is an exciting role within our Enterprise and Practice customer Line of Business at MYOB, a leading company in Australia. As a Strategic Product Marketing Specialist, you will play a key part in shaping and growing the Practice Product Marketing function.
We are looking for a talented individual who can define product propositions that deliver significant value to our customers and markets. Your role will focus on developing marketing strategies to enhance product awareness, stimulate demand, and contribute to revenue growth.
**Key Responsibilities**
- Collaborate with teams across product management, sales, customer feedback, and support to ensure effective market launches.
- Analyse market trends, competitor products, and customer feedback to find opportunities for innovation.
- Contribute to team development and foster a culture of collaboration across MYOB's Product and Sales teams.
- Support the update and maintenance of Product Portfolios with relevant insights.
- Help develop compelling product propositions and manage the positioning of products in the market.
- Assist in creating and implementing product marketing campaigns that appeal to our customers and target audiences.
- Work closely with Product Managers to support the commercial success of new product launches and feature releases.
**Requirements**
- Critical thinking and a proactive approach.
- Experience in Product Marketing, preferably in a SaaS environment.
- Understanding of customer and product propositions.
- A strong grasp of data and analytics, with the ability to turn insights into strategies.
- Proven ability to contribute to business growth and meet performance metrics.
- Excellent communication skills and the ability to work well in a cross-functional team.
The estimated salary for this role is between $120,000 - $180,000 per year, depending on experience. We offer a competitive compensation package, excellent benefits, and opportunities for career growth and development.
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