
Channel Marketing Professional
1 week ago
We are a rapidly growing organisation that is disrupting the channel community via its suite of infrastructure solutions.
The Channel Marketing Manager plays a critical role in ensuring successful performance of marketing programs to our channel partners. Our focus on building great relationships with our partners drives business growth, and we are seeking a skilled professional to join our team.
Key Responsibilities:- Develop quarterly marketing strategies with strategic channel partners and distributors.
- Create tactics to support campaigns that channel partners can utilise in an integrated approach.
- Deliver marketing demand generation campaigns to meet channel-driven goals and lead pipeline objectives.
- Contribute to partner-focused content and resources, including landing pages, eDMs, case studies, slide shows, media releases, social media, infographics, and more.
- Develop marketing brand campaigns to communicate and accelerate Accorde/partner co-brand and value proposition.
- Execute end-to-end virtual and in-person event logistics, including webinars, executive roundtables, trade shows, and conferences.
- Track and report on all programs and initiatives, measuring ROI and partner effectiveness.
- Engage, communicate, and train partners on new campaigns.
- Support and drive the channel marketing effort as part of the extended channel marketing team.
- Minimum 3 years' experience in a similar role.
- Previous experience within IT channel, preferably in high tech, distribution, or managed service provider backgrounds.
- Strong planning and project management skills, with the ability to effectively manage multiple projects, prioritise, be detail-oriented, and meet deadlines.
- A proactive communicator with a track record of strong teamwork and collaboration within all levels of an organisation.
- Experience in developing fully integrated marketing plans with a focus on the customer journey.
- Proficiency in CRM systems, particularly HubSpot.
- Working in a fast-paced sales driven environment.
- Experience in Social/digital Media (Web, LinkedIn).
- Positive, energetic attitude and initiative, with strong work ethics.
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