
Digital Marketing Leader
4 days ago
Job Opportunity
We're seeking a highly skilled Digital Marketing Leader to drive our digital media campaigns. This role will focus on artist promotion and eCommerce initiatives.
The successful candidate will utilise innovative media buying techniques to effectively promote artists and drive eCommerce performance.
We seek an individual with a deep interest in music, a passion for digital media buying, and a hands-on approach to problem-solving. The ideal candidate should be confident in stakeholder management, skilled in leveraging data and content to inform planning, buying, and overall campaign strategy.
Key Responsibilities
- Lead by example with hands-on platform execution, setting up, optimising, and troubleshooting campaigns to achieve KPIs.
- Act as the go-to problem-solver for complex media and tracking challenges, guiding the team in applying best-practice strategies that adapt to evolving platform capabilities and industry changes.
- Support label teams in planning biddable media campaigns across display, video, search, and social.
- Evaluate campaign performance and adjust media spend accordingly.
- Build and manage biddable media campaigns within demand-side platforms and across partners such as Meta, TikTok, Google Ads, etc.
- Work closely with the wider team to report performance and deliver campaigns in line with performance targets.
- Coach and mentor other members of the team, ensuring they have the tools and skills to deliver on their campaigns.
- Participate in developing the marketing strategy to align with the broader commercial strategy and deliverables.
- Stay apprised of opportunities for reaching target audiences.
Requirements
- Expert level proficiency in Meta, TikTok, and Google Ads, with a demonstrable history of optimising campaign structures to deliver on KPIs.
- Strong expertise in event tracking, server-side tagging, and attribution to ensure accurate measurement.
- 8+ years of direct experience within digital media and performance marketing channels.
- 2+ years of management experience.
- Tertiary qualifications in business, marketing, commerce, media or other relevant areas are preferred.
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