Business Banking and Wealth Management Marketing Lead
1 week ago
This key role focuses on driving impactful marketing strategies for the business banking and wealth management sectors.
The successful candidate will develop, execute, and monitor multi-channel campaigns to achieve measurable results. They will work closely with specialist teams to create engaging content, brief central departments, and report on marketing activities.
The ideal candidate will possess strong organizational skills, the ability to manage multiple projects simultaneously, and experience working in an agile environment. Additionally, they should have a solid understanding of the Australian business banking and wealth management landscapes.
Responsibilities include:
- Developing and executing marketing campaigns across owned, earned, and paid channels.
- Managing strategic initiatives and utilizing data analytics to inform project performance and optimization.
- Collaborating with cross-functional stakeholders to drive business growth and meet targets.
The successful Marketing Manager will have:
- A minimum 3 years' experience in financial services marketing or a similar industry.
- Strong knowledge of the Australian business banking and wealth management landscapes.
- Excellent organizational and project management skills, with the ability to manage multiple initiatives concurrently.
- A proven track record of delivering impactful marketing programs that drive tangible results.
To be successful in this role, you should possess:
- Exceptional communication and interpersonal skills.
- A collaborative approach to working with sales and business development teams.
- Strong analytical skills, with the ability to interpret data and make informed decisions.
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