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Digital Communications Specialist
2 months ago
We are seeking a highly skilled Digital Communications Specialist to join our Marketing & Communications team at AIG. As a key member of our team, you will be responsible for developing and implementing digital marketing strategies to promote our brand and engage with our target audience.
Key Responsibilities- Develop and execute digital marketing plans to achieve business objectives;
- Manage and maintain our social media presence across multiple platforms;
- Collaborate with cross-functional teams to align digital marketing efforts with overall business strategy;
- Monitor and analyze digital marketing metrics to inform future strategies;
- Stay up-to-date with industry trends and best practices in digital marketing;
- Provide social media consultancy to internal clients to ensure consistent and cohesive online communications;
- Work closely with the regional head of Digital & Social Media and the local Marketing & Communications manager to identify business priorities and opportunities;
- Deploy and align regional activities in local markets;
- Orchestrate all Digital Marketing & Social Media strategies for Mexico;
- Contribute to the development of joint corporate social media communication strategies with the Direct Marketing team.
- Minimum of 3 years of experience in corporate social media channels handling, aimed to promote corporate reputation and target-audiences' engagement;
- Experience in managing social media (LinkedIn, Facebook, Twitter, YouTube, Instagram, TikTok and others);
- Experience with Online Advertising (Google Display Network, Google Search, Native Ads – Taboola, Outbrain, Verizon, Programmatic);
- Elementary knowledge about websites and blogs (SEO/SEM, Landing pages, Adobe Experience Manager/HTML);
- Experience with B2B or B2B2C Marketing models;
- Managing external vendors and digital agencies;
- Excellent Spanish writing/content development;
- Fluent English (reading, writing, and speaking);
- Ability to handle multiple tasks simultaneously;
- Creativity. Open mindset for alternative and innovative digital marketing strategies;
- Critical thinking and anticipate issues;
- Proactivity and organization of self-demands and agencies;
- Collaborations, influence, and negotiation skills;
- Ownership and execution of initiatives;
- Curiosity to find new trends and new digital knowledges;
- Supportive to our internal clients, sharing best practices according to the company and values.
- Experience in handling social insurance or finance market social media;
- Past experiences with Oracle Eloqua, Adobe Experience Manager, Google Analytics, Google AdWords, Meta for Business.
AIG is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity and promotes equal opportunities for all employees.
