
Senior Sales Performance Analyst
1 week ago
This role empowers a sales team with data-driven insights through seasonal and financial forecasting, demand planning, and sell-through performance analysis.
Main Responsibilities- Sales & Forecasting Analytics
- Present sales forecasts aligned with business KPIs.
- Track weekly sell-through and weeks-of-cover to highlight trends, risks, and opportunities.
- Partner with Sales and Customer Service to review and manage the order book.
- Support funding requests, cancellations, and other in-season adjustments.
- Deliver clear, actionable recommendations to address risks and maximise in-season performance.
- Prepare reports on business performance by category and account.
- Build QBR and T2T reporting.
- Forecasting & Planning
- Execute seasonal and financial forecasting processes.
- Contribute to Go-to-Market planning through forecast inputs and customer financial reporting.
- Support long-term strategic forecasting.
- Reporting & Insights
- Provide ad-hoc reporting tailored to sales and customer needs.
- Translate retail and sales data into clear, actionable insights.
- Internal
- Director Fashion, Senior Manager Fashion, Account Managers
- Wholesale Planners
- Supply Chain / OBF
- Sales Operations
- Finance
- Customer Service
- Marketing Operations
- Product & Category Teams
- External
- Merchandising & Planning teams within the fashion account portfolio
- Advanced Excel and PowerPoint skills.
- Strong analytical mindset with a focus on continuous improvement and process optimisation.
- Understanding of retail math and sell-through analysis.
- Awareness of retail and consumer trends.
- Excellent time management skills and ability to prioritise under pressure.
- Confident communicator.
- Collaborative team player.
- Positive, proactive attitude.
- Degree in Business, Finance, Accounting, or related field preferred.
- Proven experience in data analytics, sales planning, retail operations, or financial forecasting.
Adidas values diversity and supports inclusiveness in the workplace. We do not tolerate harassment or discrimination towards applicants or employees. We are an equal opportunity employer.
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