
APAC Digital Marketing Specialist
6 days ago
Transforming the smart home starts with a seamless WiFi experience. eero revolutionizes connectivity using mesh technology, ensuring every home layout and connected device is accounted for.
However, fixing connectivity is just the beginning. eero's vision extends to designing its own hardware, empowering it with sophisticated software, and integrating it seamlessly with the cloud.
In this role, you'll oversee digital marketing strategies across multiple regions, channels, and audience segments, with a strong focus on programmatic media campaigns and hands-on Amazon DSP management.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies across APAC markets, showcasing expertise in programmatic advertising, paid social, and search platforms.
- Lead campaign management in the Amazon DSP, driving campaign optimization and performance enhancement.
- Manage regional budget allocation, optimization, and forecasting across all digital channels.
- Build and scale brand awareness and performance marketing campaigns targeting both B2B and B2C segments.
- Collaborate with cross-functional teams and agency partners to develop localized campaign strategies aligned with product launches and brand campaigns.
- Drive continuous optimization through testing, analytics, and performance monitoring.
- Analyze campaign performance and deliver actionable insights through various analytics platforms (i.e., Amazon Marketing Cloud).
- Partner with creative teams to develop and optimize region-specific assets and messaging.
- Facilitate collaboration between global and local stakeholders.
- Manage relationships with key media partners and vendors in the APAC region.
You will be responsible for planning, launching, managing, and optimizing digital marketing campaigns across multiple platforms, including Amazon DSP, YouTube, CTV, Audio, DOOH, Google Ads, and Meta. Collaboration with external agencies and internal cross-functional teams across APAC markets will be essential in delivering high-impact results.
Your daily tasks may include analyzing performance metrics across different APAC regions, adjusting campaign parameters for optimal results, coordinating with regional teams for localized content deployment, and ensuring alignment with market-specific goals.
About the Role:This position is ideal for a performance-driven, digitally-savvy marketer who thrives in fast-paced, multi-market environments and wants to play a pivotal role in scaling our brand's reach and influence across the APAC region.
Strong hands-on experience with programmatic platforms, particularly Amazon DSP, along with expertise in managing campaigns across Google, Meta, YouTube, and other media channels is essential for success in this position.
About the Team:Our Global Marketing Team brings the experience of powerful, reliable WiFi to life through full-funnel marketing campaigns focused on converting our audiences while maximizing our resources.
Our customers consist of end users as well as small businesses and internet service providers, spanning B2C, B2B, and B2B2C.
The team is highly results-oriented, focusing on driving efficiencies and delivering against our sales and revenue goals.
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