Apac Digital Marketer

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favourite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That's the power of data in motion in action—giving organisations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we're building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organisation. With Confluent, organisations can create a central nervous system to innovate and win in a digital-first world.

We're looking for self-motivated team members who crave a challenge and feel energised to roll up their sleeves and help realise Confluent's enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you're just starting out in your career or managing a large team, you'll be amazed at the magnitude of your impact.

**Digital Strategy**:

- Build an APAC digital strategy that aligns to and delivers on pipeline and product-led growth targets within the region;
- Optimize the performance of our APAC web properties with a focus on building our brand, engaging and educating our audiences, creating community, and generating demand
- Work with cross functional teams to implement the strategic digital roadmap for APAC
- Collaborate with the paid digital team to develop and build localized campaigns for APAC optimized across a variety of personas, audiences & messages.

**Paid Media**:

- Collaborate with centralized paid media team on multi-channel campaign strategy, project prioritization, and performance outcomes across Paid Social, SEM, and Display
- Prioritize objectives, communicate long-range and short term delivery timelines, and demonstrate ownership around execution and deadlines
- Support initiatives around improved targeting & localization of paid digital channels in APAC
- Manage and/or assist end-to-end paid campaign operations including campaign builds, QA, optimization, and budget pacing
- Think creatively, and bring recommendations on testing opportunities, and audience targeting for APAC market
- Work closely with our creative and content teams to drive production of compelling, localized content and ads to promote across channels
- Setup tests, as well as report on results and learnings
- Manage and maintain url parameter hygiene, and tracking
- Assist performance reporting process and provide insights based on the data
- Help to maintain operational documentation as needed

**Web Strategy**:

- Define a localization strategy for web to support in-language web pages and/or properties for our priority APAC markets.
- Work closely with our SEO team to establish a localized search engine optimization (SEO) strategy that boosts organic search across priority APAC markets.
- Partner with our web optimization team to identify experiments and optimization initiatives that improve our web performance in priority APAC markets.
- Report on APAC-specific web performance and metrics.

**WHAT YOU WILL BRING**:

- 5+ years of relevant, proven experience of digital marketing experience targeting the APAC market
- Strong understanding of digital channels, including, lead flow, marketing operations, pipeline management and metrics and leveraging data-driven digital marketing technologies in demand.
- Ability to work cross-functionally to execute successful multi-channel digital campaigns.
- Familiarity with marketing technical products to technical personas comprised of practitioners, operators and decision makers.
- Experience identifying and managing digital marketing agencies
- Working knowledge of web strategy and localization of web properties for regional markets
- Experience managing KPIs around hybrid funnels serving traditional B2B demand as well as product-led growth funnels (trials, signups, consumption-based demand, etc.)
- Experience designing a digital strategy with an APAC audience in mind, including supporting localized country-specific needs, testing, content & reporting.
- Excellent communication skills across business, technical and creative teams
- Analytical mindset
- Ability to flex to shifting priorities
- Understanding of GDPR and other data privacy regulations as it relates to digital
- Passion for web and demand generation trends, always seeking out innovative solutions
- Experience with Google Ads Platform, LinkedIn, Twitter/Facebook/Instagram, 6Sense, content syndication & data enrichment vendors
- Experience with Salesforce & Marketo or similar
- Experience with analytics tools including Google Analytics & Tableau
- Willingness to travel up to 15% of the time.
- Fluency in Korean or Japanese