Marketing Coordinator

4 weeks ago

Dandenong, Victoria, Australia Baby Bunting Full time
About Us

Baby Bunting is a leading baby retailer in Australia, dedicated to providing exceptional customer experiences. Our journey began in 1979, and we've grown to become the largest and most loved baby retailer in the country.

The Opportunity

We're seeking a highly organized and passionate Marketing Coordinator to join our dynamic Category Marketing Team. As a key member of our team, you'll play a critical role in executing strategic marketing plans for our Travel & Feeding Customer Missions/Categories and the Baby Bunting Brand.

Key Responsibilities
  • Assist the Marketing and Campaign Teams in developing and executing ATL & BTL marketing campaigns, ensuring timely and budget-friendly delivery.
  • Ensure consistent brand messaging and positioning across all marketing activities.
  • Track and report on campaign performance, using data-driven insights to inform future improvements.
  • Collaborate with the Loyalty & CRM team to develop strategies for increasing customer engagement and loyalty.
  • Develop and maintain strong relationships with external partners, including suppliers, agencies, and media outlets.
  • Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.
  • Lead Local Area Marketing, Community Partnerships, and Baby Bunting Services marketing efforts.
What's in it for you?
  • Join a growth-oriented team with opportunities for learning and professional development.
  • Contribute to the success of a leading baby retailer, driving growth across Australia and New Zealand.
  • Enjoy flexible working arrangements, including remote work options and a supportive team culture.
  • Benefit from a comprehensive rewards package, including employee discounts, paid parental leave, and novated lease options.
About You
  • Bachelor's degree in Business, Marketing, Communications, or a related field.
  • Minimum 3 years of marketing experience, preferably in category marketing or retail marketing.
  • Proven track record of executing successful marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Resilient and adaptable, with the ability to thrive in a fast-paced environment.
  • Creative thinker with the ability to develop innovative marketing solutions.
  • Experience in the retail or baby goods industry is highly desirable.
  • Proficiency in marketing tools and platforms is highly desirable.

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