Strategic Marketing Professional

2 weeks ago

Dandenong, Victoria, Australia Baby Bunting Full time

About Baby Bunting

At Baby Bunting, we're passionate about helping families grow and thrive. As Australia's largest and most loved baby retailer, we're committed to delivering exceptional customer experiences and driving growth across our business.

The Opportunity

We're seeking a highly organised and passionate Marketing Coordinator to join our dynamic Category Marketing Team. Reporting directly to the Senior Category Marketing Manager, you'll play a pivotal role in executing strategic marketing plans for our Travel & Feeding Customer Missions/Categories and the Baby Bunting Brand.

Your Key Responsibilities

  • Assist the Marketing and Campaign Teams in developing and executing ATL & BTL marketing campaigns, ensuring timely delivery and budget adherence.
  • Ensure consistent brand messaging and positioning across all marketing activities.
  • Track and report on campaign performance, using data-driven insights to inform future improvements.
  • Develop and implement strategies to increase customer engagement and loyalty, in partnership with the Loyalty & CRM team.
  • Build and maintain strong relationships with external partners, including suppliers, agencies, and media outlets.
  • Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.
  • Be responsible for Local Area Marketing, Community Partnerships, and Baby Bunting Services marketing.

What's in it for You?

  • Work with an experienced team to gain exposure to all elements of the marketing mix.
  • Be part of a business that's accelerating growth across Australia and New Zealand.
  • Enjoy flexible working arrangements, with the option to work from home two days a week.
  • Access our state-of-the-art Support Centre and National Distribution Centre in Dandenong South.
  • Enjoy employee and family discounts, paid parental leave, and novated lease options.

About You

  • Bachelor's degree in Business, Marketing, Communications, or a related field.
  • Minimum 3 years of marketing experience, with a focus on category marketing or retail marketing, or experience working on a retail client in an advertising agency.
  • Proven track record of executing successful marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Resilient and adaptable, with the ability to work in a fast-paced environment.
  • Creative thinker with the ability to develop innovative marketing solutions.
  • Experience in the retail or baby goods industry is highly desirable.
  • Proficiency in marketing tools and platforms, such as Google Analytics, CRM software, and social media, is highly desirable.
  • Passion for customer-centricity and a dedication to delivering exceptional customer experiences.

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