Marketing Coordinator

3 weeks ago

Dandenong, Victoria, Australia Baby Bunting Full time

About Us

Baby Bunting is Australia's largest and best-loved baby retailer, with a rich history dating back to 1979. We're committed to providing exceptional customer experiences and supporting Australian families and communities.

The Opportunity

We're seeking a highly organised and passionate Marketing Coordinator to play a critical role in our dynamic Category Marketing Team. As a key member of our team, you'll be responsible for executing strategic marketing plans for the Travel & Feeding Customer Missions/Categories and the Baby Bunting Brand.

Your Key Responsibilities

  • Assist the Marketing and Campaign Teams in developing and executing ATL & BTL marketing campaigns in conjunction with internal & external partners.
  • Ensure consistent brand messaging and positioning across all marketing activities.
  • Track and report on campaign performance, using data-driven insights and recommendations for future improvements.
  • Develop and maintain strong relationships with external partners, such as suppliers, agencies, and media outlets.
  • Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.

What's in it for you...

  • You'll have the opportunity to learn from an experienced team and gain exposure to all elements of the marketing mix.
  • We're accelerating our growth across Australia and New Zealand, and we're committed to supporting our teams virtually and flexibly.
  • We offer a range of benefits, including employee & family discounts, paid parental leave, and novated lease options.

About You

  • You'll have a Bachelor's degree in Business, Marketing, Communications or a related field.
  • You'll have a minimum of 3 years of experience in marketing, with a focus on category marketing or retail marketing or advertising agency experience working on a retail client.
  • You'll have a proven track record executing successful marketing campaigns.

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