Brand Strategist

2 weeks ago

Western Downs Regional, Australia beBeeBrand Full time $90,000 - $120,000

Key Responsibilities

  • Support annual brand assessments and contribute to strategic planning initiatives.
  • Lead selected innovation projects from concept through to launch, driving business outcomes across digital, trade, and sampling channels.
  • Manage ongoing digital marketing efforts, ensuring consistency and impact in the ANZ market.
  • Develop trade marketing materials and execute retailer-specific activations, fostering strong relationships with key stakeholders.
  • Plan and deliver sampling strategies across multiple channels, tracking and analyzing consumer engagement.
  • Monitor and report on campaign performance, utilizing data insights to inform future decisions.
About You

You're a skilled marketer with a strong foundation in FMCG brand management. Key attributes include:

  • A tertiary qualification in Marketing or a related field.
  • At least 3 years of experience in a Brand Manager role within the FMCG industry.
  • Strong knowledge of the 6Ps of marketing and media channel strategies.
  • Proven project management and cross-functional leadership skills.
  • Strategic thinking and a hands-on, collaborative approach.
  • Excellent communication and influencing skills.
  • Proficiency in Microsoft Office, with experience in Aztec, IRI, or SAP a plus.
What We Offer

We're committed to breaking barriers to well-being, providing a purpose-driven work environment that empowers employees to grow and thrive. Join us to innovate for good, excel together, and be yourself with our team.


Key qualifications include a passion for FMCG brand management, drive to make a difference, and ability to thrive in a fast-paced manufacturing-oriented environment.

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