Senior Digital Marketing Strategist

6 days ago

Melbourne City Of Brisbane Sunshine Coast Regional Gold Coast City, Australia beBeeDigitalMarketing Full time $90,000 - $120,000

Digital Marketing Professional

This role is ideal for a skilled and experienced digital marketer who can drive results by combining social media with other digital channels.

Key Responsibilities:

  • Paid Media Strategy: Develop and refine quarterly and campaign-level plans across social, programmatic and search channels to drive growth and hit ROAS targets.

  • End-to-End Campaign Execution: Own the full ad ops workflow from audience targeting and creative specs to QA and tracking setup.

  • Optimisation & Experimentation: Use data, tools and automation to test, learn and optimise across audiences, creatives, channels and bids.

  • Media Planning & Forecasting: Leverage platform planners and third-party tools to model reach, size audiences and forecast performance and spend.

  • Performance Analysis & Reporting: Translate insights from analytics tools into clear, actionable recommendations.

  • Cross-Functional Activation: Collaborate with brand and creative teams to align messaging, assets and launch timelines for integrated co-marketing campaigns.

  • Audience Segmentation & Retargeting: Build and manage retargeting and lifecycle segments using CDP tools to drive repeat engagement.

  • Compliance & Best Practice: Stay across industry shifts and best practices to keep our campaigns sharp and compliant.

What You Bring:

  • Proven Digital Marketing Experience: Demonstrated ability to build and scale campaigns across social, search, and programmatic channels.

  • Analytical & Data-Driven Mindset: Proficiency in data analytics and budget management, with the ability to make informed decisions based on data insights.

  • Strong Communicator & Team Player: Clearly articulate ideas, feedback and performance results, with experience working closely with cross-functional departments.

  • Platform & Tool Proficiency: Experience navigating platforms like Google Ads and analytics tools like Google Analytics.

Why you'll thrive here:

  • Supportive team culture: Part of a motivated team that thrives on creativity, collaboration and shared passions.

  • Flexible work environment: Work hard, have fun. Otherwise, what's the point?

  • Autonomy and impact: True ownership over your area of responsibility, with real input into the company's success.

  • Inclusive environment: Embracing diverse perspectives and creating an environment where everyone feels valued and empowered.

  • Benefits package: Monthly ticket allowance, flexible work environment, extra personal day off every month, and access to a career development allowance.

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