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Digital Marketing Strategist

2 months ago


North Geelong, Victoria, Australia Fruition Recruitment Full time
About the Role

We are seeking a highly skilled Performance Marketing Specialist to join our team in Geelong. As a key member of our marketing department, you will be responsible for driving business growth and increasing customer value through the strategic development and execution of brand initiatives.

Key Responsibilities
  • Develop and implement digital marketing strategies across multiple channels, including Meta, Google, Pinterest, YouTube, TikTok, and display networks.
  • Work closely with the Marketing Director to lead the creation, planning, testing, and implementation of campaigns, setting KPIs and targets for each marketing channel.
  • Maximise return on ad spend and increase website conversion rates through data-driven decision making and continuous optimisation.
  • Collaborate with creative teams to test and iterate new ad concepts, and develop compelling ad creatives and messaging that promotes curiosity and enticement.
  • Stay up-to-date with the latest paid media trends and technologies, and explore and test new ad formats and strategies to expand digital reach and engage new audiences.
Requirements
  • Proven experience in marketing intelligence or a similar role, ideally from a digital-first retail business.
  • Subject matter expertise on the use of the Google marketing suite and Meta, with proven skills and delivery of exploring new and up-and-coming platforms.
  • Experience managing significant digital marketing budgets across multiple channels, optimising allocation for maximum impact throughout the marketing funnel.
  • Exceptional data manipulation and analytics skills, with the ability to build reports from scratch and drive aggressive growth metrics.
  • Familiarity with other digital and traditional media planning and buying would be advantageous.
About Us

Fruition Recruitment is a Geelong-based boutique recruitment firm that specialises in talent acquisition, executive search, and talent advisory. We are working on this vacancy on behalf of our client, a forward-thinking business that values community and creativity.

We are committed to excellence in all that we do, and we want to be known as an employer of choice. We celebrate the benefit that diversity brings to organisations and to our community.