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Brand Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $110,000 - $120,000
**Job Description**

We are seeking a skilled marketing professional to join our team as a Senior Brand Manager. As a key member of our marketing team, you will be responsible for developing and implementing brand strategies that drive customer engagement and growth.

The ideal candidate will have a strong background in marketing, with experience in briefing agencies and managing complex campaigns. They will also possess excellent leadership skills, with the ability to foster a positive team culture and manage performance.

In this role, you will work closely with our leadership team to develop and implement marketing strategies that align with our business goals. You will also be responsible for managing a high-performing team, creating a centre of excellence in brand and marketing.

You will take the lead in shaping our customer brand and marketing strategy, focusing on our unique consumer and agribusiness products and services. Your goal will be to enhance customer value, boost brand loyalty, and drive engagement through innovative campaigns and initiatives.

This is an exciting opportunity for a motivated and experienced marketer to join our team and make a real impact on our business. If you have a passion for marketing and a proven track record of success, we want to hear from you

Key Responsibilities:
  • Develop and implement brand strategies and go-to-market plans, collaborating with partner agencies on creative executions.
  • Define target audiences, positioning, and KPIs for go-to-market campaigns to drive engagement and growth.
  • Regularly engage with leadership and stakeholders, presenting marketing strategies, plans, and key findings.
  • Lead and develop a high-performing team, creating a centre of excellence in brand and marketing.
Requirements:
  • Tertiary qualifications in a business-related field, ideally with a focus on marketing or PR/communications.
  • Proven expertise in briefing agencies and managing complex campaigns to drive audience engagement and direct sales.
  • Strong leadership skills, with a track record of fostering a positive, high-energy team culture and managing team performance.
  • Experience in brand development and management, delivering impactful brand campaigns and messaging.
What We Offer:
  • A dynamic and supportive team environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work on exciting and challenging projects.
About Us:

We are a leading provider of specialist banking products, focused on providing Australians with unique and innovative solutions. We are committed to delivering exceptional customer service and building long-term relationships with our customers.