SEO Content Specialist

6 hours ago

Sydney, New South Wales, Australia Humanforce Full time
{"h3": "About Humanforce
", "p": "At Humanforce, we're passionate about making work easier and life better for frontline and flexible workforces. Our vision is to provide the market-leading human capital management (HCM) suite that empowers employees and organizations to thrive.
", "ul": [{"li": "We're a fast-growing tech company with a strong foundation since 2002. We've helped over 2300 customers and almost 1 million employees across 30+ countries, spanning various industries.
"}, {"li": "Our HCM suite is highly integrated and composable, consisting of Workforce Management, HR, Payroll, and Wellbeing. We're committed to delivering an exceptional employee experience and connecting the flow of talent with growth, productivity, and efficiency objectives.
"}], "h3": "The Role
", "p": "As a passionate wordsmith with a flair for SEO, you'll craft compelling content that resonates with audiences and ranks high in search results. You'll work closely with our Content Marketing Manager to enhance our online presence through strategic content creation.
", "ul": [{"li": "Develop SEO-friendly written content, such as blogs, articles, and landing pages, to boost Humanforce's visibility and ranking in Google search results.
"}, {"li": "Partner with our SEO Specialist to implement the SEO strategy, focusing on both on-page and off-page initiatives to enhance our organic search rankings.
"}, {"li": "Perform in-depth keyword research to pinpoint target keywords and optimize website content accordingly.
"}, {"li": "Engage in link building initiatives to strengthen the backlink profile of Humanforce's websites.
"}, {"li": "Stay abreast of industry developments, search engine algorithm changes, and SEO best practices.
"}, {"li": "Work with the wider marketing team to weave SEO strategies into our digital marketing efforts.
"}], "h3": "What You'll Need
", "ul": [{"li": "A degree in Business, Marketing, or Communications/Journalism.
"}, {"li": "At least 2-3 years of experience in a similar role within a SaaS company or experience in an agency focusing on SEO copywriting and general SEO strategies for clients.
"}, {"li": "Demonstrated hands-on experience with essential aspects of content, technical, and on-page SEO strategies.
"}, {"li": "A solid grasp of digital marketing principles and how SEO contributes to enhancing organic traffic and overall website performance.
"}, {"li": "Comprehension of the distinctions between SEM and SEO, along with the unique contributions each makes to a comprehensive marketing strategy.
"}, {"li": "Outstanding written and verbal communication skills; ideally, some experience crafting short-form content based on detailed briefs.
"}, {"li": "Keen attention to detail.
"}, {"li": "Intermediate proficiency using SEO tools such as Semrush, Ahrefs, and Google Suite.
"}, {"li": "Ability to work independently while being comfortable reaching out for assistance when necessary.
"}, {"li": "Strong problem-solving and critical thinking skills, with the ability to exercise sound judgment and function efficiently in a fast-paced environment.
"}, {"li": "Exceptional organizational and time management skills, with the ability to work on multiple projects simultaneously.
"}, {"li": "Adeptness in conducting research and sourcing information.
"}, {"li": "Results-oriented mindset.
"}], "h3": "Nice to Haves
", "ul": [{"li": "Familiarity with the HR or workforce management software landscape is an awesome bonus but not mandatory.
"}], "h3": "Our Values
", "ul": [{"li": "We are bold
"}, {"li": "We are all in
"}, {"li": "We are customer obsessed
"}, {"li": "We do what we say
"}, {"li": "We are good humans
"}], "h3": "Our Approach to Flexibility
", "p": "We're passionate about people making their own decisions about where and when they work. Our aim is to facilitate hybrid working where possible to support our people to be effective, empowered, and productive to achieve both their career and personal goals.
", "h3": "Benefits
", "ul": [{"li": "A flexible working environment
"}, {"li": "The opportunity to be part of a fast-growing tech company
"}, {"li": "A focus on development with access to Go1 learning
"}, {"li": "Paid parental leave and Quarterly Wellbeing Days
"}, {"li": "Employee talent referral scheme
"}, {"li": "A fun and friendly culture working with passionate and talented people
"}, {"li": "A work environment where you can genuinely improve the world of work
"}]}

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