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SEO and Digital Content Specialist

2 months ago


Sydney, New South Wales, Australia Eucalyptus Full time

About Eucalyptus

Eucalyptus is a pioneering digital healthcare organization dedicated to addressing significant global health challenges, including fertility and chronic condition management. Established in Australia, we have successfully assisted over 500,000 patients worldwide by merging innovative technology with exceptional design and operational practices.

Our diverse clinics are designed to provide tailored experiences for various demographics, supported by a dynamic team across multiple countries. With substantial funding from notable investors, we are poised for further expansion into new markets and the introduction of additional services.

Role Overview

As an integral member of the SEO & Website Team, you will work closely with the SEO Manager to develop and implement effective SEO strategies and content initiatives across various brands. Your responsibilities will include:

  • Conducting comprehensive keyword research to uncover opportunities for organic growth.
  • Performing technical SEO audits and executing impactful changes to enhance website performance.
  • Managing website updates, ensuring fresh content and optimized landing pages.
  • Assisting in the localization of Australian content for international markets.
  • Collecting and analyzing data for monthly reports, transforming insights into actionable strategies.
  • Staying informed about the latest SEO trends and best practices to contribute to team success.

Candidate Profile

The ideal candidate will possess:

  • A minimum of 1 year of experience in SEO or a related field such as digital marketing.
  • A solid understanding of on-page and technical SEO principles.
  • Proficiency in analytics tools, including GA4, Search Console, and SEMRush.
  • Experience with content management systems, with familiarity in Webflow being advantageous.
  • A passion for data analysis and a detail-oriented mindset.
  • A proactive attitude, with a strong desire to collaborate and learn.
  • An interest in startups and the healthcare sector.

Desirable Skills

Additional skills that would be beneficial include:

  • Basic knowledge of HTML, CSS, and JavaScript.
  • An understanding of conversion rate optimization (CRO) and user experience (UX) principles.
  • Experience working with international brands.
  • Familiarity with analytics implementation, including Google Tag Manager.
  • Proficiency in German or Japanese.

Why Choose Eucalyptus?

  • Passionate Teams: Work alongside dedicated professionals who prioritize patient care and strive for excellence.
  • Rapid Growth: Engage in a fast-paced environment that encourages innovation and continuous learning.
  • Career Development: Benefit from professional development opportunities, mentorship, and regular performance reviews.
  • Ownership Culture: Enjoy equity options and the chance to contribute meaningfully to the company's growth.
  • Work-Life Balance: Access various wellness initiatives and leave options to support your personal and professional needs.

At Eucalyptus, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and experiences.