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SEO Content Producer

2 months ago

Sydney, New South Wales, Australia News Corp Australia Full time

About the Role

This is a key position within our organization, responsible for optimizing, writing, and amplifying evergreen content for organic search and generative search platforms. The successful candidate will play a crucial role in the creation and optimization of shoppable content across various publications, including Taste, Escape, Body+Soul, and more.

Key Responsibilities

  • Develop content pipelines aligned to monthly roadmaps and tentpole shopping events to drive off-platform audience growth.
  • Work with writers to produce audience-first content for emerging search markets (Google Discover, SearchGPT, AI Overviews), providing copy editing and review.
  • Collaborate with editorial and product teams to optimize content to meet SEO, LLM, LSI, and AI requirements from Google, Bing, and OpenAI.
  • Provide insights and recommendations on trending search topics to drive content creation and engagement.
  • Report on the effectiveness of SEO and AI search content strategies, providing actionable insights for future campaigns to stakeholders.
  • Conduct content audits to address article templates for SEO & AI, reduce article cannibalization, optimize for network syndication, and develop areas of topical authority.
  • Collaborate with Tech Partnerships, Social, Marketing, and Commercial teams to identify opportunities for traffic and revenue growth.

Requirements

  • Proven track record in creating content that grows audiences and drives traffic from organic search.
  • Familiarity with search engine optimization (SEO) practices.
  • Eagerness to learn about generative search and emerging platforms.
  • Agile and open to adopting new technologies and tools with a test and learn approach.
  • Previous experience with mass media publications is an advantage, but not required.

What We Offer

  • Exclusively ours – Access to publications and products from across the News Corp family.
  • Health & wellbeing – Advice, support, and facilities for healthy minds and bodies.
  • Time off – News offers a range of leave options to support your personal needs and moments that matter in life.
  • Helping you grow – Development opportunities and recognition.
  • Financial wellbeing – Support on making the most of your money.
  • Perks & discounts – Exclusive offers across a range of products and services.
  • Giving back – Make a difference to our communities.
  • Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms.