Product Marketing Manager
4 weeks ago
We are seeking a highly skilled Product Marketing Manager to join our team at Micromine. As a key member of our global marketing team, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our various products.
Key Responsibilities- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Develop and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space. Other key skills, experience, and qualifications include:
- Senior experience in B2B product marketing.
- Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
- Experience within the software / SAAS space is highly desirable.
- Mining industry experience or exposure is a significant advantage.
- Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
- Comfortable using collaboration, CRM, and marketing automation tools.
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