Product Marketing Manager

1 month ago

Perth, Western Australia Sinch Full time

About the Role

We are seeking a talented Product Marketing Manager to join our fast-growing CPaaS company, Sinch. As a Product Marketer, you will play a pivotal role in developing and executing marketing strategies for our existing and new product offerings and new integration partners.

Key Responsibilities

  • Develop compelling value propositions, positioning, and messaging for our product portfolio.
  • Conduct market research to understand customer needs, industry trends, and competitive landscape to inform product positioning strategies.
  • Collaborate with cross-functional teams including product, sales, and engineering to refine product messaging and ensure alignment with business objectives.
  • Develop and execute go-to-market plans for new products, features, and integration partners, ensuring successful launches.
  • Identify target customer segments and develop strategies to effectively reach and engage them.
  • Create marketing campaigns and initiatives to drive product adoption, customer retention, and revenue growth.
  • Working with the creative team, create high-quality marketing content including product collateral, sales enablement materials, website content, blog posts, case studies, and whitepapers.
  • Collaborate with the marketing team to develop engaging and informative content for email marketing campaigns, social media, webinars, and other promotional activities.
  • Working with the senior copywriter, craft compelling product narratives and storytelling to effectively communicate the value and benefits of our services.
  • Enable the sales team with the necessary product knowledge and tools to effectively sell our products and integration partners.
  • Develop sales enablement materials such as product presentations, FAQs, battle cards, and competitive analysis.
  • Conduct product training sessions and participate in sales meetings to ensure a deep understanding of our offerings across the sales organisation.
  • Monitor industry trends, competitive landscape, and customer insights to identify new market opportunities and make informed recommendations for product enhancements or new offerings.
  • Stay up-to-date with regulatory requirements and compliance standards in the cloud communications industry.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience in product marketing, preferably in the technology or software industry.
  • A good knowledge of the cloud communications industry, including industry trends, regulations, and best practices is desirable.
  • Strong analytical and research skills to gather market intelligence and identify customer needs.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations.
  • Ability to collaborate effectively with cross-functional teams and influence stakeholders at various levels.
  • Experience in developing go-to-market strategies, product positioning, and messaging.
  • Proficient in using marketing tools and platforms such as CRM, marketing automation, content management systems, and analytics tools.
  • Self-motivated and results-oriented with the ability to manage multiple projects and deadlines simultaneously.
  • Familiarity with CPaaS and related technologies is desirable.

About Sinch

We are a people-focused, growing tech company committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility, and welcomes diversity. Our values of Dream Big, Win together, Keep it simple, and Make it happen are the foundation for fostering an environment where diversity of thinking, skills, and experiences are embraced, delivering innovation and better business results.

We offer a range of benefits, including a hybrid working arrangement, work from home set up reimbursement, a global mobility policy, a generous parental leave program, a day off for your birthday, a generous annual leave program, a monthly fitness reimbursement allowance, and access to a range of online professional development courses.

Apply now to join our team and be part of our exciting journey in the cloud communications industry.

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