Marketing Manager, Insurance

3 weeks ago


Perth, Western Australia RAC WA Full time
Marketing Manager, Insurance

RAC WA is seeking a Marketing Manager to lead the development and execution of marketing communication strategies for our insurance products. As a key member of our Marketing team, you will play a critical role in driving business growth and achieving commercial objectives.

Key Responsibilities:

  • Develop and execute marketing communication plans to achieve insurance targets and support related products and transformational projects.
  • Lead creative and media planning and executions, ensuring alignment with brand strategy and go-to-market plans.
  • Contribute to developing and implementing the Insurance marketing communications plans, aligned with annual product and marketing strategy.
  • Oversee the monthly business performance review and ensure on-brand output is delivered on time, within budget, and meets targets.
  • Build and maintain relationships with key internal stakeholders as well as advertising and media agency representatives.
  • Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends.
  • Manage the tracking and coordination of the Insurance marketing and communication budget, providing performance recommendations.
  • Monitor and review the effectiveness of campaigns, ensuring continuous improvement through analysis and ROI assessment.

Requirements:

  • Proven experience in marketing communication, strategy development, campaign coordination, and advertising with a results-driven approach.
  • Strong stakeholder management skills with the ability to collaborate and build relationships with a variety of individuals.
  • Experience effectively managing marketing budgets.
  • Expert planning and prioritization skills with the ability to meet organizational goals.
  • Familiarity with digital marketing channels, including Sitecore, SEM, SEO, and related analytics.
  • Strategic mindset with the ability to foresee future possibilities and translate them into actionable strategies.
  • Tertiary qualifications in Marketing or a related discipline.

About RAC WA:

RAC WA is a purpose-led member organization striving to create greater value for our members and deliver on our purpose to be "The driving force for a better WA." We offer a workplace culture where our people feel valued, respected, and empowered, and we are committed to ongoing career development.



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