Visual Director
1 week ago
Role Overview
UMENCO is seeking an experienced Visual Director to lead the development of our brand's visual identity. As a key member of our team, you will be responsible for creating and implementing a cohesive visual language across all marketing channels.
Key Responsibilities
- Conceptualize and communicate the brand's visual identity through various channels, including social media, advertising, and in-store experiences.
- Work closely with the Creative Director, Marketing Team, and Design Team to drive brand strategy and establish a consistent visual language.
- Develop and maintain brand guidelines, including visual identity, tone of voice, and messaging.
- Collaborate with external agencies and vendors to ensure consistency in visual execution.
- Provide input and guidance on set design, model selection, styling, gifting, and general event aesthetics for Fashion Week.
Requirements
- Proven experience in visual direction and brand development.
- Strong understanding of visual storytelling and brand identity.
- Excellent communication and project management skills.
- Ability to work collaboratively with cross-functional teams.
- Strong attention to detail and ability to maintain high-quality standards.
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