Creative Director of Visual Identity
1 week ago
This esteemed fashion house is a pioneer in the Australian fashion industry. Its designs are opulent and fashion-forward, and its collections strike a balance between contemporary design acumen and timeless craftsmanship.
Role OverviewUMENCO TALENT PTY LTD is seeking an experienced Creative Director of Visual Identity for a contemporary womenswear brand who create dynamic styles with considered detailing.
The Creative Director of Visual Identity will play a pivotal role in shaping the vision and direction of this growing Australian brand by conceptualizing and communicating the brand's identity in a thoughtful, cohesive manner across multiple channels.
This role will require close collaboration with the Chief Creative Officer, Head of Marketing, and PR & Content Team to drive brand strategy, establish, and set the brand's visual language.
In addition to leading the conceptualization and communication of the brand's identity across multiple channels, the successful candidate will be required to update brand books, creative guidelines, and collateral. They will work closely with the design teams to identify relevant creative direction, visual trends, and align aesthetics.
This role is integral in the delivery of e-commerce, campaign/content photoshoots across the collections from research and concept stage right through to collaborating with the graphic designer and external editing agencies.
They will also play a part in the decision-making process around locations, models, photographers, and other creatives through the shooting process.
As part of Fashion Week, the Creative Director of Visual Identity will work alongside the PR team and external agencies to provide input, consultation, and guidance on set design, model selection, styling, gifting, and general event aesthetics to ensure a cohesive visual outcome.
Key Responsibilities- Develop and implement a comprehensive visual identity strategy that aligns with the brand's overall vision and direction.
- Collaborate with cross-functional teams to drive brand strategy and establish the brand's visual language.
- Conceptualize and communicate the brand's identity across multiple channels, including e-commerce, social media, and marketing campaigns.
- Update brand books, creative guidelines, and collateral to ensure consistency and accuracy.
- Work closely with design teams to identify relevant creative direction, visual trends, and align aesthetics.
- Play a key role in the delivery of e-commerce, campaign/content photoshoots across the collections.
- Collaborate with graphic designers and external editing agencies to ensure high-quality visual output.
- Provide input, consultation, and guidance on set design, model selection, styling, gifting, and general event aesthetics during Fashion Week.
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Creative Director of Visual Identity
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Sydney, New South Wales, Australia UMENCO TALENT PTY LTD Full timeThis esteemed fashion house is a pioneer in the Australian fashion industry. Its designs are opulent and fashion-forward, and its collections strike a balance between contemporary design acumen and timeless craftsmanship.Role OverviewUMENCO TALENT PTY LTD is seeking an experienced Visual Identity Lead for a contemporary womenswear brand who create dynamic...
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