Market Research Analyst

1 week ago


Australia Freelancing Full time

Job Summary: We are seeking a skilled Market Research Analyst to conduct market research and analysis for our products and services in the food industry.

Description of Tasks:

  • Collect and analyze data on consumers, competitors, and the marketplace, using various sources and tools, such as surveys, interviews, focus groups, and Google Analytics.
  • Interpret and present the data findings and insights in reports and presentations, using charts, graphs, and tables.
  • Provide insights and recommendations to support our decision-making, such as product design, pricing, promotion, and distribution.
  • Identify and evaluate the needs, preferences, trends, and opportunities of our target market, customers, and competitors.
  • Monitor and evaluate the impact and performance of our products and services, using metrics and feedback.

Requirements:

  • Degree or certification in market research, statistics, or a related field.
  • Proven experience as a market research analyst, preferably in the food or lifestyle industry.
  • Excellent data collection and analysis skills, and ability to use statistical software and tools, such as Excel and SPSS.
  • Knowledge of market research methods and tools, such as surveys, interviews, focus groups, and Google Analytics.
  • Ability to interpret and present data findings and insights in a clear and concise manner.
  • Passion and knowledge for meat and cooking, and ability to understand and relate to our products and services.
  • Ability to work independently and collaboratively, with good communication and critical thinking skills.


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