Digital Marketing Manager for IT Channel Success

Global Talent Acquisition Director & Diversity and Inclusion Manager at Exclusive Networks with expertise in HR.

NEXTGEN, an Exclusive Networks Company, is a unique business model driving growth for technology vendors and reseller partners. We specialize in offering a curated portfolio of leading enterprise software and value-added cloud solutions, providing a collaborative approach to doing business with scaling startups through to globally recognized blue-chip vendors.

About You

You want to challenge the status quo and understand that vision without execution is just hallucination.

A 5+ year background in B2B IT channel marketing with proven success building, executing, and driving results from vendor business and marketing plans is essential.

You are data-driven, articulate, persuasive, organized, and accountable – a keen marketer seeking to impact our marketing-influenced pipeline.

You highly value relationships with internal and external stakeholders while maintaining a high say/do ratio.

Marketing automation and CRM platforms (i.e., HubSpot, Marketo, Eloqua, Salesforce) as well as project management tools (i.e., Trello, Asana, Monday.com) experience is required.

About The Role

The Channel Marketing Manager will work closely with vendors and partners to ensure marketing plans deliver Business Plan goals and outcomes. Analytical, collaborative, creative, and results-driven, this role requires working across multiple stakeholders to deliver high ROI campaigns.

Key Accountabilities

• Assist assigned vendors with product marketing strategies through NEXTGEN delivering MQL & SQL outcomes and ROI to meet vendor MDF investment requirements.
• Work closely with Sales & Vendor Teams to develop & execute Account Based Marketing plans for strategic Partner ecosystem.
• Manage vendor/NEXTGEN marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF and representing NEXTGEN in marketing related business meetings.
• Support Head of Channel Marketing to develop and execute tactics aligned to Vendor Marketing Strategy.
• Collaborate with other stakeholders to ensure campaign reporting and visibility of executed tactics using marketing automation, CRM, and project management platforms.
• Act as consultant for assigned Vendor Business Managers by providing marketing direction pertaining to vendor business and marketing plans.
• Collaborate with and manage Vendor & Sales teams awareness of required input & output to build, execute, and report on planned marketing activity within agreed timeframes and MDF claiming deadlines.
• Execute and report progress and results on quarterly vendor rolling marketing plans incorporating vendor objectives, strategies, and tactics using campaign reporting tools and platforms.
• Provide visibility on campaign execution progress results to all internal and external stakeholders.
• Use data and analytics to investigate and make informed decisions when planning, executing, and reporting on campaigns.
• Co-develop and execute integrated marketing plans emphasizing digital and traditional mediums to deliver MQL & SQL outcomes.
• Maintain marketing profitability and MDF goals.
• Provide programmatic marketing support understanding vendor objectives and recommending suitable marketing programs and business units for lead generation and digital asset creation.
• Manage use of marketing activity briefing documents gathering necessary details for activity execution.
• Act as focal point for project material coordination interfacing with manufacturers, gathering necessary materials, and developing tracking tools for effective program management.
• Monitor and drive revenue goals, expenses, and profit margins for assigned vendors and programs.
• Engage approved external agencies to assist with campaign build and execution of agreed activities subject to available vendor MDF.
• Interstate travel may be required attending corporate and vendor events and team planning sessions.
• Collaborate closely and collaboratively with the NEXTGEN Marketing team across ANZ.

From time to time, additional responsibilities may be assumed beyond those specified above.

Key Attributes

• Strong organizational skills and ability to multitask.
• Excellent written and verbal communication skills – ability to write copy and content if needed.
• Collaborative – keep stakeholders updated on execution progress.
• Ability to take initiative and work proactively with minimal supervision.
• Customer focus with excellent eye for detail, creative, and sense of urgency to achieve results.
• 5+ years experience in B2B IT Channel Marketing with proven success building, executing, and driving results from vendor business and marketing plans.
• Experience with budget management and financial tracking mechanisms.
• Ability to build and leverage strong internal and external relationships with colleagues, partners, vendors, and suppliers.
• Purposeful attitude with passion for marketing.
• Solutions-focused mindset and willingness to grow.
• Willingness to challenge the status quo.