Marketing and Brand Manager
4 days ago
We are seeking an experienced Marketing Executive to join our team at Soficopharm. As a key member of our marketing department, you will be responsible for driving business growth through effective marketing strategies and tactics.
Key Responsibilities- Marketing Strategy and Planning
- Develop marketing plans that align with company objectives.
- Conduct market research to identify trends and competitor activities.
- Collaborate with the marketing team to establish marketing budgets and timelines.
- Plan, design, and execute marketing campaigns across various channels.
- Monitor and evaluate campaign effectiveness, ensuring alignment with goals.
- Manage the production of marketing materials such as brochures, banners, and presentations.
- Contribute to influencer campaigns by providing brief and theme direction.
- Foster collaboration between product development teams to ensure smooth launches.
- Develop artwork content and work closely with registration and design teams.
- Ensure all marketing materials are up-to-date and consistent.
- Maintain consistency in branding across all marketing channels and materials.
- Enhance brand awareness in the marketplace through strategic marketing efforts.
- Supervise e-commerce brand activities and visibility.
- Review stock levels and optimize performance.
- Support sales incentives for motivation.
- Collaborate with sales teams to support lead generation and conversion.
- Maintain strong relationships with key clients and stakeholders.
- Review contracts for vendors and suppliers.
- Organize and manage events, trade shows, and product launches.
- Represent Soficopharm at industry events to build networks and increase visibility.
- Support training and development programs for employees.
- Assist in creating training materials and presentations for brand plans and events.
- 5 to 10 years of experience as a marketing executive or in a similar role.
- Good understanding of market research techniques, data analysis, and statistical methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Proficient in MS Office and marketing software (e.g., CRM).
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- BSc/BA in marketing, business administration, or a relevant discipline.
- Cosmetics experience is preferable.
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