Marketing and Brand Manager

4 days ago


Gold Coast, Queensland, Australia Soficopharm - Full time
Job Overview

We are seeking an experienced Marketing Executive to join our team at Soficopharm. As a key member of our marketing department, you will be responsible for driving business growth through effective marketing strategies and tactics.

Key Responsibilities
  • Marketing Strategy and Planning
  1. Develop marketing plans that align with company objectives.
  2. Conduct market research to identify trends and competitor activities.
  3. Collaborate with the marketing team to establish marketing budgets and timelines.
Campaign Management
  1. Plan, design, and execute marketing campaigns across various channels.
  2. Monitor and evaluate campaign effectiveness, ensuring alignment with goals.
  3. Manage the production of marketing materials such as brochures, banners, and presentations.
  4. Contribute to influencer campaigns by providing brief and theme direction.
Product Development
  1. Foster collaboration between product development teams to ensure smooth launches.
  2. Develop artwork content and work closely with registration and design teams.
  3. Ensure all marketing materials are up-to-date and consistent.
Brand Management
  1. Maintain consistency in branding across all marketing channels and materials.
  2. Enhance brand awareness in the marketplace through strategic marketing efforts.
  3. Supervise e-commerce brand activities and visibility.
  4. Review stock levels and optimize performance.
  5. Support sales incentives for motivation.
Client Engagement and Relationship Management
  1. Collaborate with sales teams to support lead generation and conversion.
  2. Maintain strong relationships with key clients and stakeholders.
  3. Review contracts for vendors and suppliers.
Event Planning and Coordination
  1. Organize and manage events, trade shows, and product launches.
  2. Represent Soficopharm at industry events to build networks and increase visibility.
Brand Training
  1. Support training and development programs for employees.
  2. Assist in creating training materials and presentations for brand plans and events.
Requirements
  • 5 to 10 years of experience as a marketing executive or in a similar role.
  • Good understanding of market research techniques, data analysis, and statistical methods.
  • Thorough knowledge of strategic planning principles and marketing best practices.
  • Proficient in MS Office and marketing software (e.g., CRM).
  • Excellent communication and people skills.
  • Strong organizational and time-management abilities.
  • Creativity and commercial awareness.
  • BSc/BA in marketing, business administration, or a relevant discipline.
  • Cosmetics experience is preferable.

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