Senior Marketing Professional

5 days ago


Gold Coast, Queensland, Australia Soficopharm - Full time
Job Description

Soficopharm is seeking a highly skilled Marketing Executive to lead our brand development initiatives. As a key member of our team, you will be responsible for creating and executing marketing plans that drive business growth.

Key Responsibilities
  • Marketing Strategy and Planning
  1. Develop comprehensive marketing strategies aligned with company goals.
  2. Conduct market research to identify trends, target audience, and competitor activities.
  3. Collaborate with the marketing team to establish marketing budgets and timelines.
Campaign Management
  1. Plan, design, and oversee marketing campaigns across various channels.
  2. Monitor and evaluate the effectiveness of campaigns, ensuring alignment with goals.
  3. Manage the production of marketing materials such as brochures, banners, and presentations.
  4. Contribute to influencer campaigns by providing brief and theme direction.
Product Development
  1. Foster collaboration between product development teams to ensure smooth launches.
  2. Develop artwork content and work closely with registration and design teams.
  3. Ensure all marketing materials are up-to-date and consistent.
Brand Management
  1. Maintain consistency in branding across all marketing channels and materials.
  2. Enhance brand awareness in the marketplace through strategic marketing efforts.
  3. Supervise e-commerce brand activities and visibility.
  4. Review stock levels and optimize performance.
  5. Support sales incentives for motivation.
Client Engagement and Relationship Management
  1. Collaborate with sales teams to support lead generation and conversion.
  2. Maintain strong relationships with key clients and stakeholders.
  3. Review contracts for vendors and suppliers.
Event Planning and Coordination
  1. Organize and manage events, trade shows, and product launches.
  2. Represent Soficopharm at industry events to build networks and increase visibility.
Brand Training
  1. Support training and development programs for employees.
  2. Assist in creating training materials and presentations for brand plans and events.


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