Digital Transformation Strategist

2 weeks ago


North Melbourne, Victoria, Australia Country Road Group Full time

Country Road Group is embarking on a transformative journey to position itself for growth, leveraging its scale, capabilities, and culture as a House of Brands.

The Senior Digital Planner plays a pivotal role in the success of Country Road Group's marketing functions by driving operational excellence across brand and central marketing processes, technologies, loyalty, CRM, and data management.

This role ensures strategic alignment and steers the organisation towards its overarching targets by acting as the key connector between product, data, centralised digital marketing capabilities, loyalty programmes, and individual brands.

The Senior Digital Planner works across brands and central teams, ensuring that operational frameworks are leveraged to drive consistency and scalability across the group.

Key Responsibilities:

  • Coordinating and optimising marketing efforts across two key activation streams
  • Streamlining workflows, enhancing campaign efficiency, and maintaining data accuracy to drive effective campaigns

About Country Road Group

We are Australia's largest Lifestyle Brand Houses comprising iconic brands such as Country Road, POLITIX, Trenery, Witchery, and MIMCO.

Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible, and Dedicated to Quality.

We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realise their full potential.

**Salary:** $120,000 - $150,000 per annum depending on experience

**Benefits:** Generous employee discounts, seasonal clothing allowance, additional day off for birthday, industry-leading parental leave program, flexible working arrangements, annual learning calendar, and corporate social responsibility program.



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