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Trade Marketing Leader

3 weeks ago

Sydney, New South Wales, Australia beBeeAmbassador Full time $100,000 - $140,000
Marketing Opportunity

This is a chance to lead the marketing strategy for On Premise. As a Trade Marketing Manager, you will be responsible for positioning Red Bull as the #1 brand and product in the market. This involves increasing visible distribution, building Red Bull's relevance, and driving increased use across the On Premise.

Main Responsibilities
  • Culture Ambassador: You will assume and live the Red Bull On Premise culture, build team engagement, and support the development of the On Premise Marketing function for greater success.
  • Strategy Development: Develop and execute marketing activation strategies for On Premise segments together with On Premise Stakeholders, focusing on insights and segment marketing plans.
  • Brand Standards: Uphold brand standards across all activations, coordinate and support internal marketing teams to develop account messaging strategy that aligns with company programs.
  • Customer Representation: Represent Red Bull Marketing in customer meetings & planning sessions, aligning their needs with Red Bull's Brand and On Premise strategic priorities.
  • Strategy Implementation: Drive strategy into action, support acquisition and growth of new customers, and continue to push the boundaries with existing ones via impactful Joint Business Plans (JBP's).
Requirements
  • 4+ years of experience in Trade Marketing or Brand Marketing, preferably within FMCG.
  • A strong understanding, and love of, the local On Premise industry.
  • Ability to analyse complex trends and connect the dots between multifaceted disciplines.
  • Solid understanding of sales processes & high-level negotiation with Key Accounts.
  • Demonstrated experience in planning, project management and establishing new business partnerships, along with strong presentation skills.