Visionary Trade Marketing Expert

5 days ago

Sydney, New South Wales, Australia beBeeMarketer Full time $96,429 - $124,139
Trade Marketing Specialist

We are a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Our company brings together the expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear.

About the Role

This is an exciting opportunity to lead the planning and execution of trade marketing campaigns, incentive programs, and retail activations. As a Trade Marketing Specialist, you will work cross-functionally with sales, brand, global marketing, operations, and external partners to ensure brand consistency and retail excellence across all touchpoints.

Key Responsibilities
  • Lead end-to-end project management of trade marketing campaigns, including timelines, budgets, stakeholder communication, and execution.
  • Develop and implement trade incentive programs to drive customer engagement and sales.
  • Coordinate product launches, roadshows, and retail activations, ensuring high-impact execution across ANZ.
  • Manage POS materials, in-store displays, and merchandising solutions.
  • Adapt global marketing toolkits for the local market, ensuring they align with regional needs and standards.
  • Maintain B2B communications and provide regular reporting on campaign performance and ROI.
  • Oversee permanent fixture rollouts and in-store elevations (windows, pop-ups) in partnership with creative agencies and vendors.
  • Support budget tracking, forecasting, and purchase order processing.
What You'll Bring
  • 5+ years of experience in trade marketing, channel marketing, or retail marketing (eyewear, fashion, lifestyle, or FMCG a plus).
  • Strong project management and coordination skills — highly organised and deadline-driven.
  • Excellent written and verbal communication skills.
  • Customer-first mindset with strong attention to detail.
  • Ability to build strong internal and external stakeholder relationships.
  • Proactive, collaborative, and solutions-focused attitude.
Benefits
  • Generous yearly $1500 product allowance and Family & Friends discounts of up to 50% off to splurge across our brands.
  • Up to 50% off Oakley eyewear and apparel throughout the year.
  • Hybrid working arrangements - 3 days in the office and 2 working from home.
  • Modern, luxurious office with iconic Sydney harbour views.
  • Wellness amenities including reformer a Pilates studio, Yoga classes, Personal training, Bike storage and End of trip facilities.

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