Digital Marketing Campaign Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $90,000 - $150,000
Role Overview

We are seeking a digital marketing specialist to lead our online presence. This hands-on role involves designing and executing campaigns to help schools discover essential tools for student digital safety and wellbeing.

  • Campaign planning: Develop end-to-end marketing strategies across multiple channels.
  • Audience targeting: Build targeted audiences, test creative content, and optimise performance to drive qualified leads.
Daily Responsibilities
  • Copywriting: Write engaging copy for ads, social media, emails, and landing pages.
  • Tailoring messaging: Adapt messaging for different personas, such as IT, leadership, wellbeing, and families.
  • Collaboration: Work with brand and content teams to develop hooks, value props, and CTA messaging.
  • Performance tracking: Monitor digital marketing campaign performance and identify opportunities for improvement.
Requirements
  • 4-6+ years' experience in digital marketing, demand generation, or growth roles.
  • Experience working with B2B, SaaS, or education clients (K-12 experience is desirable).
  • Proven ability to drive pipeline through targeted, high-converting digital marketing campaigns.
  • Deep understanding of HubSpot or other CRM/marketing automation tools.
  • Great writing instincts, especially for email, web, and social copy.
  • Strong understanding of audience segmentation and digital campaign planning.
  • Experience managing paid campaigns across Google, Meta, and LinkedIn.
  • Confidence using data to optimise digital campaigns and report on performance.
  • Ability to manage a demanding workload in a high-volume, deadline-driven environment.

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