Senior SEO Strategist

7 days ago

Richmond, Australia Accent Group Limited Full time

About the Role:

We are seeking a highly skilled Senior SEO Specialist to join our Digital Team at Accent Group Limited. As a key member of the team, you will assist the Group SEO Manager in developing and implementing SEO strategies across all Accent Group eCommerce sites.

Your Key Responsibilities:

  • Management of SEO Admin Assistant including training, personal development and deliverables delegations
  • Carrying out regular technical SEO audits, inputting into templates and offering actionable insights to website owners
  • Assisting eCommerce team and Digital Delivery teams with website migrations and platform upgrades, ensuring errors are passed over to relevant stakeholders
  • Carrying out internal linking audits
  • Keeping up to date with Google algorithm updates, monitoring effects on our brands
  • Carrying out regular keyword research according to latest trends insights
  • Management of Local SEO tactics, including Google My Business, Apple Maps and Bing Places profiles
  • Creation of targeted and unique meta-data
  • Assisting where required in content mapping and planning
  • Measuring keyword ranking impacts and offering actionable insights
  • Conducting On-page SEO audits with view to optimising copy and landing pages
  • Regular Competitor and sector analysis
  • Performing backlink audits and preparing opportunities
  • Researching competitor backlink activity
  • Assisting with strategic digital PR campaigns
  • Reporting to stakeholders and senior leaders in the business
  • Work with the eComm team to ensure SEO best practices are properly implemented
  • Assisting stakeholders/team members with SEO centric questions

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