Lifecycle Marketing Strategist

4 weeks ago


Richmond, Australia REA Group Full time

Developing Personalised Experiences

The Lifecycle & Engagement team at REA Group is responsible for crafting consumer journeys that engage our audiences at every stage of their property journey. As a Lifecycle Campaign Manager, you will contribute to developing personalised omni-channel consumer experiences that help them take their next step.

This role will focus on driving growth for our financial Services business by experimenting with personalisation of financial experiences in the right point in a consumer's journey. You will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, Financial Services and Consumer Product to prioritise, develop, execute, and measure campaigns.

Key Responsibilities

  • Collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for REA
  • Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns
  • Analyse the performance of campaigns and showcase key learnings and insights within the team and across the business
  • Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise

Requirements

  • Tertiary qualification or equivalent in a Marketing discipline
  • 5 years + experience in similar Lifecycle or Marketing roles with the ability to create campaign plans, manage projects and timelines and is confident getting hands on in a Marketing platform
  • Strong attention to detail and passion for creating great consumer experiences

What We Offer

  • A hybrid and flexible approach to working
  • Flexible parental leave offering for primary and secondary carers
  • Programs to support mental, emotional, financial and physical health & wellbeing

About REA Group

REA Group is a leading global digital business, specialising in property. We are changing the way the world experiences property and are committed to your development – both professionally and personally.



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