Strategic Marketing Associate

3 days ago

Melbourne, Victoria, Australia beBeeMarketingspecialist Full time $80,000 - $115,149
Job Opportunity

We are seeking a skilled Marketing Advisor to provide advice and support on client acquisition, retention, and re-engagement initiatives. This is a key role within our marketing team, working closely with Regional Client Services Managers and the National Marketing Services Manager.

The successful candidate will have experience in services marketing and end-to-end marketing campaign strategy development, as well as strong interpersonal skills and the ability to influence and work effectively across an organisation.

Key Responsibilities:

  • Provide advice and recommendations to Regional Client Services Managers and the National Marketing Services Manager regarding local area marketing activities across channels;
  • Assist Regional Client Services Managers with developing local area marketing plans aligned with operational KPIs;
  • Attend relevant monthly forums of Client Services Management meetings to keep on top of emerging trends and provide updates on current strategic marketing initiatives;
  • Develop, edit, and review content across channels;
  • Partner and develop relationships with Marketing and Communications peers to execute tactical campaign and engagement plans;
  • Work with the Clinical Relationship Manager to guide Regional Managers with identifying and engaging relevant health professionals and agreeing to a locally executed stewardship plan;
  • Contribute to the development, implementation, and coordination of the Marketing Services annual business plan;
  • Monitor and assess the effectiveness of local area campaign activity, including ROI;
  • Review and evaluate existing local area marketing activity to drive innovation and improve campaign performance.

Requirements:

  • Tertiary qualifications in Marketing or a related field;
  • Demonstrated experience in services marketing and end-to-end marketing campaign strategy development;
  • Strong interpersonal skills and the ability to influence and work effectively across an organisation;
  • Ability to work effectively with a range of internal and external stakeholders;
  • Excellent time management skills with the ability to manage multiple projects at once.

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