Social Media Growth Lead

22 hours ago

Sydney, New South Wales, Australia beBeeDigital Full time $80,000 - $120,000

Job Title: Digital Content Strategist

">About the Role

We are seeking a highly skilled Digital Content Strategist to oversee and implement our social media strategy across various platforms. Your expertise in digital publishing and news sense will be crucial in driving engagement, expanding our audience reach, and enhancing brand awareness.

Key Responsibilities:
  • Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
  • Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
  • Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.
Required Skills and Qualifications

You have a minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.

  • A strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • Experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
  • The ability to think strategically and develop innovative social media strategies aligned with business goals and audience interests.
Benefits

We offer a range of benefits to support your career development and wellbeing.

  • Flexible working conditions (Hybrid working model).
  • A day off to celebrate your birthday.
  • Additional leave for years of service, plus annual rewards to celebrate your work anniversaries.
  • Paid parental leave.
  • Enjoy paid volunteer leave to support RizeUp, our charity partner.
  • The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
What We Offer

We're a dynamic and innovative workplace that values collaboration, creativity, and continuous learning.

  • A supportive team environment that fosters growth and development.
  • Ongoing training and professional development opportunities.
  • A range of employee perks and benefits.

Mamamia is an equal opportunity employer, committed to diversity and inclusion. All applicants will be considered regardless of their race, sexuality, religion, colour, gender identity, or parental status.

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