Dynamic Social Media Growth Strategist

4 days ago

Sydney, New South Wales, Australia beBeeGrowth Full time

We're seeking a skilled professional to fill a dynamic role as Social Media Growth Lead. As part of our innovative team, you will be responsible for developing and implementing a comprehensive growth strategy across various social media platforms.

This is an exceptional opportunity to join a leading organisation that values creativity, collaboration, and innovation. If you have a proven track record in digital media management, excellent communication skills, and a passion for driving engagement, we want to hear from you.

Key Responsibilities:
  • Develop a comprehensive growth strategy for social media platforms, collaborating with key stakeholders in editorial and audience growth
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms
  • Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks
  • Regularly monitor performance and adjust strategy for all channels
  • Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth
  • Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation

The ideal candidate will possess a minimum of 5 years of demonstrated experience in digital media management, with a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.

Requirements:
  • A minimum of 5 years of experience in digital media management
  • Demonstrated success in developing and executing social media strategies
  • Strong understanding of digital publishing principles, content optimisation, and platform-specific best practices
  • Excellent communication and leadership skills
What We Offer:

We offer a dynamic and collaborative work environment, flexible working conditions, and a range of benefits including additional leave for years of service, paid parental leave, and access to MOVE by Mamamia, our exclusive platform offering a range of workouts.

Mamamia is an equal opportunity employer, committed to diversity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people and individuals from diverse backgrounds.

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