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Senior Brand Manager

2 months ago

Hobart, Tasmania, Australia MyState Limited Full time
About MyState Limited

MyState Limited is a leading financial institution with a clear vision to drive growth through strategic marketing initiatives.

The Opportunity

We are seeking a highly experienced Senior Brand Manager to lead our brand and marketing planning efforts, responsible for developing and executing strategies to drive customer acquisition and brand awareness.

Key Responsibilities:
  • Develop and implement brand and marketing strategies to drive customer growth and retention
  • Lead a team of marketing professionals to execute marketing campaigns and initiatives
  • Collaborate with internal stakeholders to ensure alignment with business objectives
  • Manage the brand and advertising budget to ensure effective ROI
  • Develop and maintain brand guidelines to ensure consistency across all customer touchpoints
Requirements:
  • 8+ years of experience in brand and marketing, particularly in retail financial services
  • Strong understanding of paid media across traditional and digital channels
  • Proven ability to lead direct and agency teams to deliver impactful marketing activities
  • Strong commercial and data acumen, with the ability to align marketing activities with business objectives
  • Courageous and fast-moving decision-maker with a knack for making tough decisions
Why Join MyState Limited?

MyState Limited is an exciting place to work, with a strong commitment to community and customer-first approach. As a Senior Brand Manager, you will have the opportunity to make a real impact on our brand and marketing efforts, driving growth and customer loyalty through strategic and creative excellence.