Director of Fan Engagement

2 weeks ago

Hobart, Tasmania, Australia beBeemarketing Full time $110,000 - $130,000
Marketing Visionary Role

We're seeking a Marketing Visionary to lead our content and marketing efforts, connecting deeply with fans and partners, and inspiring generations.

This role will have responsibility to build a dynamic, bold and values-led marketing function, uniting the club, fans and communities through powerful storytelling and a shared unified purpose.

The successful candidate will lead the creation of authentic, inclusive experiences and campaigns that reflect the Tasmanian ethos and cement our identity as a bold, future-focused organisation in the AFL which ignites pride, fosters belonging, and builds powerful, purpose-led connections.

About the Role
  • Team Leadership & Stakeholder Engagement:
    • Build and lead a high-performing team grounded in collaboration, creativity, and a commitment to excellence.
    • Unite our marketing efforts under a clear, shared vision to maximise strategic alignment, efficiency, and brand impact.
    • Cultivate strong, purposeful relationships with key stakeholders including government bodies, local councils, schools, industry partners and broader communities state-wide.
    • Collaborate closely across the organisation to ensure marketing strategies support and amplify our broader ambitions and priorities.
  • Brand Identity & Development:
    • Implement a robust, purpose-led brand strategy aligned with our purpose, values, and business objectives.
    • Articulate our brand DNA, including voice, tone, values, and visual identity, ensuring cohesion across all touchpoints.
    • Build a brand culture that reflects and amplifies our spirit.
  • Marketing Strategy, Content & Campaign Management:
    • Lead a bold, future-focused omnichannel marketing strategy that balances commercial growth with meaningful brand content.
    • Oversee end-to-end campaign delivery and content development across all touchpoints including elite teams, membership, merchandise, education and commercial harnessing cross-functional collaboration and integration.
    • Leverage data, insights, and technology to shape agile, fan-first strategies that strengthen brand relevance and position us as a progressive industry leader.
  • Purpose-Driven Brand & Community Impact:
    • Champion a fan-first approach by embedding fans and wider community voices, values and experiences into all brand storytelling to foster deep, purpose-led connections which harnesses the power of belonging.
    • Lead and be the guardian of our identity through inclusive, emotionally resonant campaigns and content that reflect the heart and spirit of our organisation and community it represents.
    • Drive purpose-driven partnerships and initiatives that establish us as a force for social impact in Tasmania and broader industry, contributing to meaningful relationships which deliver long-term and positive change.
About You

You'll be an experienced marketer with a proven track record in cultivating and growing dynamic, results-driven teams.

Genuine passion for purpose-driven marketing, combined with a hands-on approach to creating impactful content and campaigns that connect with diverse communities.

A deep understanding of brand, including visual identity, voice, tone, and values, with the ability to embed brand consistently across all touchpoints.

Confidence in using data and insights to inform marketing decisions, optimise performance, and drive audience engagement.

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