Social Media Marketing Specialist

8 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,313 - $129,386

Job Description

About the Role

This is a key position within our organization, responsible for managing and growing our social media presence.

We are seeking a highly motivated and experienced Social Media Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing a comprehensive social media strategy that drives engagement, grows our audience, and enhances our brand reputation.

Key Responsibilities
  • Manage and grow official accounts on WeChat Channels, Xiaohongshu, Douyin, TikTok, Instagram, and Facebook
  • Develop and execute platform-specific content strategies to drive engagement and audience growth
  • Work collaboratively with internal teams to ensure brand consistency and campaign alignment
Requirements

To be successful in this role, you will need:

  • Proven experience managing and growing Chinese social media accounts (WeChat Channels, Xiaohongshu, Douyin), with specific account examples as proof
  • Previous 2+ years experience in social media marketing
  • Strong understanding of organic content growth and community engagement strategies
  • Familiarity with TikTok, Instagram, and other international platforms
  • Experience in community management and audience expansion
  • Basics graphic design skills (able to create simple marketing materials like posters or flyers)
  • Native in Mandarin, fluent in English (written and verbal)
  • Strong team player with excellent collaboration skills
What We Offer

We offer a dynamic and flexible work environment, with opportunities for professional growth and development.

We are committed to attracting and retaining top talent, and offer a competitive remuneration package.

How to Apply

If you are a motivated and experienced social media marketing specialist looking for a new challenge, please submit your application by the deadline specified below.

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