Digital Marketing Specialist
3 weeks ago
About the Role
We're seeking a highly skilled Paid Social Specialist to join our team at Cotton On Group. As a key member of our marketing team, you'll be responsible for implementing our global performance social media marketing strategy across various paid social channels.
Key Responsibilities
- Develop and execute data-informed full-funnel paid social media marketing strategies to drive profitable growth
- Manage and scale paid acquisition strategies across all paid social channels, including Meta, TikTok, Pinterest, and Snapchat
- Utilize analytical problem-solving and research skills to identify areas of opportunity and provide insights on market activity
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies
Requirements
- Degree or qualification in a relevant field, such as PR, Social Media, Digital, or similar
- Demonstrated experience establishing and executing paid social media campaigns across multiple platforms
- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
- Excellent communication and stakeholder management skills, with the ability to influence and engage key stakeholders
About Our Culture
Cotton On Group is a passionate and collaborative team committed to making a real difference in people's lives. We're dedicated to creating a positive and inclusive work environment that supports the growth and development of our team members.
What We Offer
- Competitive salary packaging and benefits
- Opportunities for professional development and growth
- A dynamic and supportive work environment
- Access to state-of-the-art facilities and resources
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