Digital Marketing Specialist
2 weeks ago
About the Role
We're seeking a highly skilled Paid Social Specialist to join our team at Cotton On Group. As a key member of our marketing team, you'll be responsible for implementing our global performance social media marketing strategy across various paid social channels.
Key Responsibilities
- Develop and execute data-informed full-funnel paid social media marketing strategies to drive profitable growth
- Manage and scale paid acquisition strategies across all paid social channels, including Meta, TikTok, Pinterest, and Snapchat
- Utilize analytical problem-solving and research skills to identify areas of opportunity and provide insights on market activity
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies
- Stay up-to-date with the latest social media trends and platform updates to ensure optimal campaign performance
Requirements
- Degree or qualification in a relevant field, such as PR, Social Media, Digital, or similar
- Demonstrated experience establishing and executing paid social media campaigns across multiple platforms
- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment
- Strong knowledge of web and social analytics platform tools
About Cotton On Group
Cotton On Group is a dynamic and passionate team of individuals committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation. We believe in creating a positive impact on our community and the world around us.
What We Offer
- Competitive salary packaging and benefits
- Opportunities for professional development and growth
- A collaborative and supportive work environment
- Access to state-of-the-art facilities and resources
- A comprehensive employee assistance program
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