Digital Marketing Specialist
3 weeks ago
About the Role
We're seeking a highly skilled Paid Social Specialist to join our team at Cotton On Group. As a key member of our marketing team, you'll be responsible for implementing our global performance social media marketing strategy across various paid social channels. Your primary goal will be to drive profitable growth through data-informed, full-funnel approaches.
Key Responsibilities
- Develop and execute paid social media campaigns across Meta, TikTok, Pinterest, and Snapchat platforms
- Analyse market activity and provide insights to inform marketing strategies
- Collaborate with cross-functional teams to ensure alignment and effective execution
- Stay up-to-date with the latest social media trends and platform updates
Requirements
- Degree or qualification in a relevant field (PR, Social Media, Digital, or similar)
- Proven experience in establishing and managing paid social media campaigns
- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
- Excellent communication and stakeholder management skills
- High level of organisation, project management, and planning skills
About Our Culture
Cotton On Group is a passionate and collaborative team committed to making a real difference in people's lives. We believe in creating a positive and inclusive work environment that supports the growth and development of our team members. If you're a motivated and creative individual who shares our values, we'd love to hear from you.
What We Offer
- Competitive salary packaging and benefits
- Opportunities for professional development and growth
- A dynamic and supportive work environment
- Flexible working arrangements and work-life balance
- Access to our state-of-the-art Wellness Centre and childcare centre
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