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Customer Relationship Manager

2 months ago

Inner West Council, Australia Trak Recruiting, Scarlett Recruitment And Trak HR Full time
About the Role

This is an exciting opportunity to join a leading apparel company as a CRM Manager, where you will play a key role in shaping the customer experience and driving loyalty initiatives.

Key Responsibilities
  • Lead CRM communications and loyalty programs across multiple regions.
  • Manage CRM Specialist and agency partners to implement campaign execution.
  • Segment customer database for personalized and relevant messaging.
  • Align messaging with commercial goals and regional needs.
  • Report on key performance indicators and analyze campaign performance.
  • Implement A/B testing to continuously improve communication strategies.
  • Collaborate with creative teams to ensure high-quality content.
  • Manage loyalty programs to enhance customer engagement and retention.
  • Oversee CRM and loyalty systems, ensuring best practices and technical support.
  • Monitor market trends and competitor activities to adapt strategies.
  • Build and maintain relationships with external partners and key account managers.
Requirements
  • Minimum of 5 years' experience in a CRM and loyalty management role.
  • Apparel or online retail experience highly regarded.
  • Strong analytical skills with proficiency in relevant CRM and marketing tools.
  • Proven expertise in digital and email marketing strategies, with a focus on performance and technical execution.
  • Exceptional communication and project management skills, with attention to detail.
  • Data-driven with the ability to analyze and interpret data to drive improvements.
  • Experience in Emarys and Yotpo preferred, but similar platform experience highly regarded.
  • Degree qualified in a relevant field highly regarded.
What We Offer
  • Hybrid working
  • Bright, modern office space
  • Additional well-being paid leave
  • Attend awards and ceremonies
  • Full in-house and agency team support
  • Strong budget allocations
  • Work with a driven, innovative team and compassionate leaders