Transformative Leader in Data-Driven Decision Making

2 days ago

Sydney, New South Wales, Australia beBeeData Full time $108,219 - $153,288
Unlocking Customer Engagement with Data-Driven Strategies

As a Senior Manager, you will play a pivotal role in transforming how customer and marketing data drive customer engagement and business outcomes.

Key Responsibilities:
  • Unified Data Strategy: Develop and implement a comprehensive unified data platform to support customer engagement, digital acquisition, advanced analytics, and performance reporting use cases.
  • Data Use Case Prioritisation: Collaborate with cross-functional teams to co-create and prioritise high-impact use cases driving roadmap clarity aligned to business outcomes and strategic priorities.
  • Cross-Functional Collaboration: Work closely with Technology, Data Governance, Martech, Marketing, and Insights teams to ensure alignment on data architecture, governance, and capability development.
  • Platform Integration & Enablement: Ensure seamless integration of multiple data sources into BigQuery to enable scalable personalisation and reporting.
  • Governance & Compliance: Collaborate with compliance and data stewards to embed financial regulatory requirements and ethical handling of client data into all development workflows.
  • Documentation & Standards: Champion robust data documentation, quality standards, and best practices to support long-term platform sustainability.
  • Stakeholder Engagement: Build relationships across the business and marketing teams to understand evolving data needs and establish platform adoption strategies.
Requirements:
  • Strong experience in data strategy, marketing analytics, or Martech enablement.
  • Proficiency in SQL and experience working in Google BigQuery or similar cloud data warehouses.
  • Hands-on familiarity with Adobe Experience Platform, including Real-Time CDP, Customer Journey Analytics, and Journey Optimiser.
  • Understanding of digital marketing platforms, CRM systems, and customer lifecycle engagement.
  • Ability to lead cross-functional teams and influence senior stakeholders.
  • Exceptional written and verbal skills, with the ability to simplify complex data concepts.
  • Strong understanding of relevant Data Governance and Information Management obligations and legislation, policies, and standards.
  • Strong analytical and problem-solving skills.
  • Exposure to machine learning models for segmentation or propensity scoring.
  • Hands-on experience with BI tools.
  • Bachelor's or Master's degree in Data/Computer Science, Marketing, or related field.

This is a dynamic and rewarding role that requires strong leadership and technical skills. If you are passionate about harnessing data to drive business outcomes, this could be the perfect opportunity for you.

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